Google Ads Management

Research

Before we begin an online advertising campaign, we work with you to get a comprehensive understanding of your company and your products. If you are currently doing Google Ads (formerly Google AdWords) campaigns, we look at them to identify ways we can improve them and finding keyword and content opportunities that you may not be taking advantage of. Determining the best keyword(s) to bid on is the foundation of a successful campaign. Our extensive keyword research & competitor research helps us determine exactly which keywords have the potential to provide the best ROI.

Strategy

While other agencies apply the same strategies for every client, our Google Ads agency believes that custom strategies are far more effective. That's why we make a point of basing our strategy around your unique goals, target customers, and product offerings. Additionally, we use detailed demographic targeting to make sure that your Display & Pay Per Click campaigns only target consumers who will be interested in your brand.

Campaign Setup

Our first item of business when setting up your campaigns is to setup your account structure with ad groups, retargeting lists, product feeds, keywords and negative keywords, and more. We then create advertisements that are designed to entice your target audience as well as the landing page that will get them to follow through with the conversion process. Multiple ad variations are created and modified to achieve the highest conversion rates possible.

Precision Targeting

Our PPC management agency employs advanced targeting techniques that put your products and services in front of the right customers on the right channels. Once those customers visit your site, we keep them coming back with custom remarketing campaigns.

Remarketing and Retargeting

Remarketing and retargeting campaigns allow you to advertise specifically to customers who have already interacted with specific products. These campaigns are especially effective since the people you're advertising to have already shown genuine interest in your brand—they just may need a little extra push.

Conversion Tracking

To ensure your campaigns are grounded in relevant data, we’ll implement Google Ads conversion tracking in conjunction with your Google Analytics account. If you do not already have a Google Analytics account, we will set one up for you.

Landing Page & Conversion Rate Optimization

Your Pay Per Click search and display ads are very important—but there's another aspect of paid advertising that many people neglect: the landing page. It's important to remember that once you capture the interest of a lead, they still need to go to your landing page before they convert. If it's slow or unattractive, you may lose a lot of potential customers. With an in-house design and development team, we can create (or help your team create) highly converting landing pages.

Detailed Monthly Reporting & Analysis

Each month we'll provide you with a detailed report of what was done and what the plan is for the coming month. Our reports show which keywords are creating leads or sales and which are not. We monitor this to be sure we are focusing on the keywords that are working best and targeting specific phrases. We will analyze historical data to find what performs most favorably, and tailor other parts to perform in a similar fashion. We will then change bidding options, keywords, ad text, and destination links to align with our goals. The goal is to drive as many leads and/or sales as possible per dollar spent.

Ad Variation & Testing

Multiple ads will be tested using A/B testing methods to determine which ads lead to the highest click-through and conversion rates. We will also develop landing pages, copy variations and test which work best.

Google Shopping Campaigns

Using Google Shopping campaigns, you can put your products right under the noses of potential consumers. In other words, when a user searches for something in Google, your product feed will be displayed at the top of the page. This gives you a great advantage over competitors since it eliminates the need for the consumer to search through a handful of sites to find what they want.