What Exactly are Google Ads &
How Can They Help your Business or Organization
Every second, there are 2.3 million searches performed on Google, and the majority of search results pages include Google ads. Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.
Ads on Google can feature your business and lead users to contact or visit your location(s). When people search for nearby businesses on Google.com or Google Maps (for example, “restaurants near me”), they may see local search ads that feature your business.
HOW IT WORKS
Google Ads is a form of PPC advertising. PPC connects products and services with the appropriate potential buyers. In other words, if Seller A sells musical instruments, and Buyer B is looking to buy musical instruments online, the PPC platform uses a complex algorithm to bring Seller A and Buyer B together. If you sell products or services, you want your audience to find you as easily as possible, no matter where they conduct their online searches.
PPC typically uses an auction format. As a seller, you have the ability to bid on keywords. You then create ads which are used in the platform’s Sponsored Listings. Whenever someone clicks your ad and visits your website, you pay a fee based on the value of your chosen keyword. Since Google Ads functions as an online auction, highly competitive keywords will cost you much more than smaller niche keywords
The benefit is that you only pay for the clicks your website receives.
“Search ads can increase brand awareness by 80 percent."
- Google
Google Ads
Customized campaigns for your business.
TYPES OF GOOGLE ADS
Google Search Network Ads
The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords.
Google Search Network with Display Ads
The “Search Network with Display Select” is a combination of “Search Network only” and “Display Network only” AdWords campaign types. With this option you get the best of both worlds–your ads can show with search results on the Search Network, and in relevant placements within the Display Network.
Google Display Network Ads
Display ads are the visual banner ads you see on advertising-supported sites everywhere, like the highlighted ads above. According to Google, the Display Network reaches over 90% of global internet users expanding across 2 million sites! ... In contrast, think of the display network as a more passive form of advertising.
Google Video Network Ads
Video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network.
Google Shopping Ads Network
Google Shopping Ads are product listing ads (PLAs) that are featured across Google's Search and Shopping results. These product-based ads are important for retailers because they feature products at the top of Google's search engine results page, even before organic listings for some keywords.
Universal App
Universal App Campaigns are a great way to find new users for your mobile app. The ad campaign type allows you to advertise on some of Google's largest ad networks including search, display, YouTube, and the Google Play Store all while managing ads in the Google Ads platform.
“On average, 41 percent of clicks go to the top 3 paid ads on the search results page.”
- Wordstream
Google Ads Applications For Your Business
- Promote events, sales or any promotions with Search & Display Ads
- Promote your product or services when consumers are searching with Search, Display, and Shopping Ads
- Brand you business with Display and Video Ads
- Get leads and new clients
- Promote a new App or features with Universal App ads
- Promote your company or product/ services video with Video Ads
- The possibilities are endless